Zhu Hongxing, Male, born in July 1960, Associate Professor, Department of Business Administration, School of Management, University of Shanghai for Science and Technology

Master of Regional Economics Tutor, MBA Master Tutor

Person in charge for Marketing major

Education

1978--1982 Shaanxi Institute of Mechanical Engineering; Faculty of Engineering Economics; Engineering in Mechanical Manufacturing Management; Bachelor of Engineering;

1994--1997 Fudan University; Economics; Master of Economics.

Personal brief

Master supervisior experience:

Master of Regional Economics: In 2003, I took part in the establishment of master's degree in Regional Economics at the University of Shanghai for Science and Technology and became a supervisor for master's degree programs. He focused on regional strategy and regional planning. By the year of 2018, I had trained nearly 40 qualified regional economic masters, among which 2 of the doctors admitted to prestigious universities, one of whom became the assistant of the Hong Kong Ship King, two students became general managers, one student became assistant of a bank president, and the rest were the supervisors and business leaders of related professional and business operations;

MBA Master: In 2005, I joined the first batch of MBA master supervisors. By the years of 2018, I had trained nearly 80 qualified Master of Business Administration (MBA) programs for 13 years, and had been rated as outstanding teachers by the MBA Center and students for many years.

Teaching experience:

Graduate students: Research on International Regional Trade, Research on the Development of Regional Harmonious Society, and International Marketing;

MBA Center: "Marketing Management", "Advertising and Branding", "International Marketing";

Undergraduates: Marketing Studies, Modern Advertising, International Marketing, Production Operations Management, Management Principles, etc.

And as a marketing professional backbone class, “modern advertising" class was listed as "Quality Course" and key construction courses and won the first prize in the school teaching outstanding award many times.

Training and part-time experience:

I successively served as Marketing Director and Deputy General Manager of Shanghai (Singapore) Ikeda Software Technology Co., Ltd.;

Distinguished Teachers of Cadre Training Center of Central Organization Department of Fudan University;

Distinguished Professor of Training Center of Shanghai Electric Group;

Distinguished Teacher of Training Department of Shanghai Enterprise Confederation; Distinguished Professor of Training Center of Shanghai City Investment Group; Professional Qualified Expert of Shanghai Shortage Talents Office;

Part-time trainers of Shanghai Home training institutions.

Participate in professional certification project training such as “National Management Consultant”, “National Economist”, “Professional Manager”, “Professional Certification of Production Manager”, “Brand Management Division”, and “Marketing Division” and a large amount of in-house training. In-house training includes: modern marketing concepts and strategies, modern marketing methods and techniques, brand marketing, refined management and lean production, cost strategy and lean production, production site management (6S), production planning and material management.

Achievements:

I published books such as Marketing Studies, Marketing Studies Cases and Practice, Modern Production Management, E-Commerce Case Analysis, and Case Analysis of Regional Economic Development Strategies.

Published approximately 20 papers including: "Clarify Property Right as the Foundation for Modern Enterprises", "Enterprise Planning Management under Market Economy", "Classroom Humor and Teaching Effectiveness", "Explore and Develop the Bonded Area and Its Functional Transformation", "Analysis of Information System in Regional Planning ", "Regional Arrangement and Framework of Economic Integration in the Yangtze River Delta Region," "On the Dynamic Mechanism of Border Effects in the Economic Cooperation in the Sub-Region", "Institutional Arrangement and Framework of Regional Economic Integration in the Yangtze River Delta" and so on.

Institution: Department of Business Administration; School of Management, University of Shanghai for Science and Technology,

Address: Room 917, School of Management, No.334, Jungong Road (South Campus) (200093)

Address: Room 702, No. 35, Century Gate, Jiangning Road, Shanghai (200060)

Email:13585633160@163.com H:62776268 M:13585633160