William Lai

Associate Professor, USST

Postdoctoral, Fudan University.

Research direction: industrial economy and industrial network, industrial innovation and brand strategy.

Member of China Industrial Design Association, member of Shanghai Market Association. More than 10 subjects have been undertaken at the national and provincial levels, and more than 20 papers have been published in CSSCI journals, and 1 monographs have been published.

Business and subject consulting experience:

(1) successively in Guangdong Meidi Group (serving as technician, quality manager, regional manager successively), and developing domestic appliance market business and technical consultation (including GREE, Haier, Hisense, SHARP, Hitachi and so on). He works as a marketing director and group marketing manager in low voltage electrical appliance enterprises in China, and is responsible for developing the national market of low voltage electrical apparatus.

(2) successively consulting and serving Shanghai flying carving electric appliance group, Shanghai Electric Research Institute Group Limited company of intelligent electrician, Shanghai Sanxin group, Shanghai Tianyi electric company, etc., serving as the marketing director and marketing director of the group. Responsible for marketing and marketing of electromagnetic compatibility instruments and electrical products such as bathroom, wall switch sockets, EMC and so on.