On the afternoon of May 26, Ms. Wu Linlin, founder and CEO of Qiliang Digital Technology Co., Ltd., presented a lecture entitled Digital Trade Empowers Chinese Enterprises to 'go global' - Chinese Enterprises' Path and Practice to teachers and students of the Institute for China Neighboring Economies (ICNE) in classroom 204 of Yixing Building. The lecture was chaired by Associate Professor Qin Bingtao, a researcher at ICNE and director of the Master of International Business Program.
Based on the development trend of the global digital economy, Ms. Wu Linlin pointed out that digital trade has become the core force driving Chinese companies to go global. The breakthrough of digital technology has allowed Chinese small and medium-sized enterprises to no longer be limited by the funding and channel barriers of traditional trade models, and can quickly integrate into the global industrial chain through digital platforms. With detailed data, she analyzed how cloud computing, big data, artificial intelligence and other technologies break the boundaries of time and space and promote the transformation of China's trade to digital and intelligent.
(Ms. Wu Linlin Presented a Speech)
As a senior practitioner who is deeply involved in the field of cross-border digital trade services, Ms. Wu Linlin focused on sharing many representative cases of Chinese companies achieving breakthroughs in globalization through digital trade. The real practical stories of Chinese companies make abstract theoretical knowledge vivid and sensible, causing active discussions between teachers and students present.
(Students Raised a Question)
A classmate raised questions about How Chinese companies can deal with the marketing challenges brought about by cultural differences in digital trade, and Ms. Wu Linlin answered the questions with the entry point of Chinese short dramas going overseas. By listing multiple successful short drama cases in overseas travel, Chinese short drama companies successfully crossed the cultural gap through the strategy of precise content customization + localized marketing. Associate Professor Qin Bingtao combined his own academic research and industry observations to guide everyone to think from multiple levels such as policy, technology, and market.
(Speech by Associate Professor Qin Bingtao)
This lecture not only brought cutting-edge international trade industry knowledge and practical experience to ICNE teachers and students, but also built a bridge connecting campus academic research and corporate business practice, injecting new impetus into cultivating high-quality business talents who meet the needs of the digital economy era.
(Group Photo)
In the future, the institute will continue to invite industry elites to the classroom, so that students can learn from theoretical knowledge while timely understanding the cutting-edge trends in the industry and improve their practical application capabilities. At the same time, more high-quality academic exchange activities will be carried out around hot fields such as digital economy, digital trade, and artificial intelligence to help cultivate compound business talents that meet the needs of the development of the times.
Written by: Chen Boyi
Photography: Chen Boyi
Review: Qin Bingtao
